In June, a dynamic group of leaders, strategists and communicators from around the world will gather at USC Annenberg for the fourth annual World Bank-Annenberg Summer Institute. The theme of this year’s executive course is Reform Communication: Leadership, Strategy and Stakeholder Alignment.
What is Reform Communication? It is the practice of building communication strategies that support reform initiatives and sustained behavioral change. Reform Communication seeks to empower a community towards collective decision-making and action through enhanced knowledge and skills to identify, prioritize and resolve problems and needs.
During the 10-day course, participants will acquire critical skills in five key areas:
* Interpreting and using political economy analysis
* Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
* Providing communication skills that support the implementation of reforms
* Leveraging social/digital media tools and analytics effectively
* Developing communication metrics and applying monitoring and evaluation frameworks relevant to reform.
Participants will also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors. Here is what last year’s class had to say about the program.
This year, we have an exciting group of leaders joining us from Kenya, Ghana, Kuwait, Peru, Vietnam, China, Philippines, the UK, Nigeria, Bangladesh, Sierra Leone, South Africa, India, and the list goes on.
The 2014 Summer Institute begins June 2 and will be taught by leading experts from the World Bank and the Annenberg schools at the University of Southern California and the University of Pennsylvania. GMAG manages all aspects of the international program. Check back here for updates.